Hi, I'm Ash. I solve the problems behind the problems, whether it's a component, a process, or a system that needs to scale.
Insaf S Itkin
Digital Design Director
"Ashwini has been an exceptional addition to our team. She is leading the creation of Morgan Stanley's system and product design library with remarkable clarity and precision."
Ainoa Matanza
Senior Digital Designer
"Ashwini's approachable and collaborative nature makes her a delight to work with. She fosters an environment that encourages open communication and innovative thinking, driving her team to consistently exceed expectations."
Kimberley Lobo
Senior UX/UI Designer
Ash is an extremely dedicated worker, who strives to constantly better herself and her skills. She always makes time to help co-workers, and even train junior designers and interns when needed."
Francesca Curry
Design Director
"Ashwini constantly and consistently delivers great work to both clients and colleagues and manages relationships very well. She has an incredible knowledge in Figma as well as across all our platforms. She has done an incredible job mentoring other designers so that they are able to deliver excellent work. Her ability to organize process and project work is impressive."
Insaf S Itkin
Digital Design Director
"Ashwini has been an exceptional addition to our team. She is leading the creation of Morgan Stanley's system and product design library with remarkable clarity and precision."
Ainoa Matanza
Senior Digital Designer
"Ashwini's approachable and collaborative nature makes her a delight to work with. She fosters an environment that encourages open communication and innovative thinking, driving her team to consistently exceed expectations."
Kimberley Lobo
Senior UX/UI Designer
Ash is an extremely dedicated worker, who strives to constantly better herself and her skills. She always makes time to help co-workers, and even train junior designers and interns when needed."
Francesca Curry
Design Director
"Ashwini constantly and consistently delivers great work to both clients and colleagues and manages relationships very well. She has an incredible knowledge in Figma as well as across all our platforms. She has done an incredible job mentoring other designers so that they are able to deliver excellent work. Her ability to organize process and project work is impressive."
Insaf S Itkin
Digital Design Director
"Ashwini has been an exceptional addition to our team. She is leading the creation of Morgan Stanley's system and product design library with remarkable clarity and precision."
Ainoa Matanza
Senior Digital Designer
"Ashwini's approachable and collaborative nature makes her a delight to work with. She fosters an environment that encourages open communication and innovative thinking, driving her team to consistently exceed expectations."
Kimberley Lobo
Senior UX/UI Designer
Ash is an extremely dedicated worker, who strives to constantly better herself and her skills. She always makes time to help co-workers, and even train junior designers and interns when needed."
Francesca Curry
Design Director
"Ashwini constantly and consistently delivers great work to both clients and colleagues and manages relationships very well. She has an incredible knowledge in Figma as well as across all our platforms. She has done an incredible job mentoring other designers so that they are able to deliver excellent work. Her ability to organize process and project work is impressive."
Designing with clarity, scaling with systems, and leading with purpose, eveb when dealines try to say otherwise.
My stacks
I've worked across financial platforms, automotive brands, and digital products, and I've always been the kind of designer who sits somewhere between strategy and craft. At Morgan Stanley, that looks like leading a design team one hour and deep in Figma building a component the next. I own the full productization lifecycle for our platform: from PRDs and running the research, to designing accessible, system-aligned solutions, to building the governance that keeps it all working after I step away.
What I enjoy most is taking something messy or undefined and turning it into something clear. That could be a component, a process, a team workflow, or sometimes just helping a designer see a problem differently. I care about doing the work well and helping others do the same.
Before Morgan Stanley, I designed web experiences for Toyota and Lexus at Saatchi & Saatchi, where I learned to push for better usability within tight constraints. That mindset stuck with me.
I'm looking for a team that values leadership, systems thinking, and hands-on design equally, because that's where I do my best work.
Key Problems I Solve for Organizations
Design Leadership
Build and mentor high-performing design teams. I set quality standards, run design reviews, and create the conditions for people to do their best work.
Scalable Systems Thinking
Create design systems and component libraries that enable teams to ship consistently, efficiently, and at scale, without reinventing the wheel each time.
Strategic Clarity
Turn ambiguous problems into clear, actionable plans. I connect user needs to business priorities and help teams focus on what matters most.
Cross-Functional Alignment
Bridge the gap between product, design, and engineering. I translate design intent into language and specs that developers can run with.
Operational Excellence
Improve how teams work by refining processes, streamlining workflows, and removing the bottlenecks that slow good work down.
Change Enablement
Guide teams through new tools, new processes, and new ways of working, with minimal disruption and maximum buy-in.