Triadspace is a new age, versatile freelance design team built to cultivate brand experiences from initial concept strategy through final design execution.
Create a responsive website that would allow freelance designers, content specialists, brand strategists and developers to work collaboratively on projects worldwide.
01 // Project overview
As a part of the founding team, I collaborated with the business partners to create a responsive website that would allow freelance designers, content specialists, brand strategists and developers to work collaboratively on projects worldwide.
02 // Visual Identity
Since the goal of this website was to showcase various portfolios, I chose a grey and white theme with just one brand colour that was used in a minimalistic way. The purpose of this was to enable the colour from the portfolio to shine while the brand colours stayed muted and only to support the content published.
03 // APPROACH
We were pretty clear with the idea of having a one-page design. The idea was to keep it all in one place with clear concise text. During my competitive analysis, I found a lot of websites that were content heavy with tons of pages that would take time to load. A single page engaging, responsive design would give us an advantage over our competition. The challenge was to design a wireframe that would fit all the necessary information in one single page.
04 // RESPONSIVE DESIGN
As a web designer and content strategist, my focus was to create a clean and trendy UI with a friendly tone of voice. The idea of creating The TriadSpace website was to slowly start an online platform where freelancers around the world could eventually collaborate and find other freelancers to compliment their skills and complete projects. The initial step to achieve this goal was to create a professional website where we could showcase work and create a client base. As there are already a lot of websites, offering similar services, our biggest advantage was that we priced based on the local market.
