Lexus Convertible

Design Direction UI/UX

In 2021, Lexus released it’s first-ever LC Convertible.The all-new LC 500 Convertible is an open-air roadster in a class of its own. Equally breathtaking with its lightweight soft-top roof open or closed, LC Convertible matches its sleek looks with unmatched refinement and exhilarating performance. Reaching its ultimate expression in the limited edition Inspiration Series.

Open Project

Task

Build a page that features the New Lexus Convertible to showcase all of it's features

Strategy

UX Strategy
Design

UI/UX Design
Agency

Lexus (Saatchi & Saatchi)

01 // Project overview

Create a modern
design for pure
sensory exhilaration.

Being the Lead Designer on this page, my goal was to create a modern and appealing page that displayed the cutting edge features of the new LC convertible.

CHALLENGES:

Since the vehicle has a lot of features to boast about, the challenge was to create an efficient page that was not too long but conveyed all the details elegantly to the user.
Since the Toyota website is AODA complaint, it was important to follow AODA rules while creating big, beautiful designs.

02 // RESPONSIVE DESIGN