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Geno Descent

Geno-Descent is an informative app which helps you get insights into your DNA. With this app you can invite your family to build your family tree together, learn about options to uncover your genetic code, connect with others also discovering their traits and risks and dig deep into the world of genetic science.

Task

Uncover insights into DNA and genetic code by connecting with extended family. Discover genetoc traits, potential health risks and dig deep into the world of genetic science.

  • Strategy

    Research, User Personas, Wireframe

  • Design

    UI/UX Design, Interaction Design, Prototype

01 // RESEARCH AND ANALYSIS

Finding
those little gaps
in the market.

The biggest challenge while creating Geno Descent was that the app store was crowded with a ton of similar apps. Under these demanding circumstances, it was an absolute requirement to figure out the gaps in the market, existing competitors and the target audience. With an increased risk of genetically inherited diseases, my target audience was anyone who wished to keep a track of their lineage. After carefully going through current applications and website in the market, I realized that most of them were just used for DNA testing. There was not a lot of information on confidentiality as well which is of importance when such personal details are shared with a company.

Currently, in the market, there are no applications that let you connect to your extended family on one platform where you can find and populate information about your lineage. Most of the existing companies just focused on a DNA testing. I wanted users to have more than one option and also keeping it as one of their cost-effective options.

My focus was to create a simple, clean and user-friendly design that assured users that the information provided would be confidential.

02 // SITEMAP

Finding seamless navigations for users
to explore the application.

03// Wireframe

Simplified wireframes for user testing

04 // DESIGN GUILDELINES

Setting brand standards

05// DESIGN

Application Visual Design

INTRO AND LOGIN

Geno Descent is committed to maintaining the security and confidentiality of you and your family’s personal information. The app is designed to make the user feel secured. There are small blurbs along the way to keep the tone and purpose consistent.

The login is made simple with options to sign up with any of their social media profiles.

FEATURES

After finding the gaps in the industry, Geno Descent was committed to developing an app that focused majorly on collaborating with family and their knowledge to uncover personal information but we also added options of genetic testing, an archive on information and a wikipedia of terms for user’s better understanding.

family-tree_01
FAMILY TREE

Learning more about your lineage and genetic history could be as easy as connecting with your family and extended family.

archive
ARCHIVE

Explore all the up to date information available in the world of genetics. We have compiled it all in one place

Geno-home
wiki
GENETIC WIKI

Scientific terms can always be confusing. This features allows user to explore a glossary of terms used in the genetic spectrum

DNA
THE DNA

A quick and simple genetic testing to keep you informed about your health. You could also explore your lineage through these tests