Forecast Ski and King Snow – Canada’s premier ski and snowboard magazines – and Toyota takes you on an adventure down British Columbia’s infamous Powder Highway through weekly episodes.
Create a page that showcases the partnership between Toyota, Forecast Ski and King Snow
01 // Project overview
The client wanted a page that was in-tune with their brand standards while showcasing the thrill and adventure that the skiers and snowboarders felt while they taking the users through this journey.
02 // Challenges
This page focused on five amazing skiers and snowboarders driving Toyota trucks to get to their exciting adventures. The challenges were to make sure that both, the skiers and snowboarders got equal importance while not creating a very lengthy page. The episodes were going to updated on a weekly basis so the design had to be flexible enough to grow and accommodate these changes.
03 // Approach
Since we were focusing on two equally important elements – skiers and snowboarders, I decided visually separate the page into two parts, each focusing on the story that each discipline had to tell. Added visual elements that tied in the story like the snow splatter in the backgrounds, the maps from the actual skiing and snowboarding routes to showcase the team and their journey
04 // Cross - Platform Experience
Since this website follows an adaptive style, designs are created for various screens to achieve good performance and overall user experience.
05 // UI Design
